Our amplification also included a global press campaign, with coverage on the first day of launch exceeding 500 million impressions and growing to a total 1,019,692,962 earned media impressions over the campaign’s three weeks.
Another first of its kind campaign by RAD, #RADArt4Aid, proved that creative curations powered by influential global platforms create social good that ignites communities through culture + cause. We thank all our partners for BEING RAD WITH US for covid-19 relief
