RAD at VENICE Film Festival for U.N. Women and Facing History and Ourselves
In September 2020, The Venice Film Festival was the first major global red carpet following the onset of the coronavirus pandemic and the largest civil rights movement of our time. It was the perfect stage for RAD to bring communities together by infusing film and fashion promotion with purpose.
We joined forces with red carpet stylist, Elizabeth Stewart, and her non-profit, Chic Relief, on a fundraising and advocacy campaign called RAD at VENICE to benefit two organizations: U.N. Women (working globally towards gender equality + empowering women and girls) and Facing History and Ourselves (combatting racial injustice globally thru education in schools).
We partnered with talent attending the festival and the designers they wore to donate their red carpet looks to a RAD Auction and to integrate advocacy for the two charities into their social media posts, thereby making appearances at the festival purposeful.
CATE BLANCHETT, The Festival’s Jury President, led the RAD initiative by donating five looks from Alexander McQueen, Gucci, Giorgio Armani, Esteban Cortazar, and Acne Studios. Many looks were re-worn from prior red carpets, making Cate’s Venice wardrobe both charitable and sustainable, which is super RAD!
TILDA SWINTON, who received the Golden Lion for Lifetime Achievement on Opening Night, donated the one of a kind Venetian mask by James Merry that she wore as a symbol of “responsibility and care” along with a CHANEL coat and bag.
