RAD Impact Edit on Amazon Luxury Stores

Amazon is RAD! The world’s largest retailer joined us in underwriting the incredible impact donations for the RAD IMPACT AWARDS and also created the RAD IMPACT EDIT — a super glam takeover of their new luxury shopping experience called Luxury Stores. Launching alongside our virtual awards on April 22nd, The Edit was an exclusive curation by Sarah Andelman of stay-at-home awards season fashion and beauty that gave back in a RAD way!

For the first time ever — and in partnership with RAD, Amazon donated 100% of its sales proceeds to charity!

By joining our RAD retail pledge for this purpose-driven collaboration, Amazon’s generosity directly benefitted the five charities chosen by our RAD Impact Awardees —

Charlize Theron x CTAOP, Margot Robbie x Youngcare, Travis Scott x Cactus Jack Foundation, Priyanka Chopra Jonas x Avanti Fellows, Laverne Cox x APAIT.

Together we made history and customers and fans alike showed up to shop for good!

Extraordinary talent and super RAD activist Dominique Fishback joined us by starring in The RAD Impact Edit and using her platform to advocate for Opening Act, a non-profit org in NYC that is committed to advancing arts equity by supporting the voices of students of color through free, high-quality theater programming.

The RAD Impact Edit’s participating brands included Rodarte, Altuzarra, Charvet, Dundas, Mateo, La Bouche Rouge, Mark Cross, L/Uniform, Oscar de la Renta, Elie Saab, For Restless Sleepers and many more — showing their support of RAD and Luxury Stores through luxury that creates IMPACT.