La Prairie White Caviar Launch for The Neutra Institute

La Prairie, the coveted Swiss luxury skincare brand founded in 1931, invited RAD to create a rare and purposeful event experience to celebrate the launch of its iconic White Caviar collection.

With a goal of invoking “Eye Extraordinaire’s” unique ability to enhance light around the shape of eyes, RAD selected a cultural landmark that epitomizes Light & Shape as the event’s venue and beneficiary. We chose Richard Neutra’s Lovell Health House, an architectural icon in Los Angeles, and were thrilled its owner opened its doors for RAD in February.

We then partnered The Neutra Institute with La Prairie to underwrite the preservation process for Lovell House to become a national landmark and UNESCO site.

Our event had a PURPOSE that aligned La Prairie’s values with its product, while honoring Los Angeles’ unique culture of art + philanthropy.

RAD produced the event and invited our friends in the art, design, architecture, film and fashion industries – all of whom were new to the brand – to join François Le Gloan, President of La Prairie Americas, to welcome guests and connect the brand’s story and innovation with the event concept and experience. We deepened that connection by curating a conversation of “Light and Shape” with La Prairie’s head of innovation from Geneva and Lovell House’s foremost architectural expert, moderated by The Cultivist.

Guests such as Jeremy Scott, Kelly Lynch, Rosson Crow, Anne Crawford, Claire Vivier, Sonia Boyajian, Konstantin Kakanias, Tierney Geron, Rose Apodaca and Emma Reeves took their seats on the terrace for a discussion about the architectural principles of the home and how they were reflected by La Prairie’s approach to science and innovation. After the discussion, guests ventured back into the sun-filled house for rare tours of the private residence, including how La Prairie’s commitments would enable the preservation + restoration process for the historic home.

Our guests were among the first in the world to experience La Prairie’s newest product and Lovell House’s iconic history.

Authentic brand behavior drives consumer trust + loyalty. RAD’s conscientiously curated partnerships bring communities together + engage them thru cause.