"Charlie's Angels" Los Angeles Premiere for She's the First

RAD partnered with SONY and “Charlie’s Angels” director, producer, writer and actress, ELIZABETH BANKS, on a social media + retail campaign to benefit SHE’S THE FIRST, a global non-profit dedicated to making sure girls are educated, respected, and heard. 

Elizabeth, Kristen Stewart, Ella Balinska & Naomi Scott joined RAD to celebrate the angels in our lives, while bringing awareness to the She’s The First’s purpose + programs.

As a member of Michelle Obama’s Girls Opportunity Alliance, She’s The First has provided 7,800+ girls in 11 countries with the support and tools they need to become powerful agents of change. They were the perfect cause partner for a film about powerful agents of change!

We invited Adir Abergel and our friends at VIRTUE LABS to join us in supporting STF by making a generous donation and creating a retail program through their e-commerce site that supported STF with every purchase. They further amplified our advocacy across all their social media + sales channels, including across their nationwide network of stylists and retail stores. 

This was a truly organic and collaborative program, utilizing each partner’s unique resources and platforms to support girls throughout the promotion of a film about empowering girls.

This was also our second partnership with consummate #radvocate, Elizabeth Banks!