ABOUT RAD


We live in a time that demands advocacy for one’s beliefs and values.

The Red Carpet is a uniquely powerful Platform that can provide meaningful opportunities for Philanthropy, Advocacy and Awareness for Causes that need us Today.

We are using The Red Carpet for Good.

we are rad.


RAD IS AN AGENCY FOR ADVOCACY.
We infuse PLATFORMS WITH PURPOSE to create SOCIAL GOOD.
We design Partnerships between TALENT + BRANDS + NON-PROFITS to raise MONEY + AWARENESS for charities.

TALENT use their INFLUENCE + PLATFORMS to support the causes they believe in. Or we help them find new causes to champion.
BRANDS use their MARKETING DOLLARS + PLATFORMS in culturally relevant, bona fide ways that create social impact + engagement.
NON-PROFITS achieve MEASURABLE IMPACT from fans, who are galvanized by the AUTHENTIC ADVOCACY we generate.

ADVOCACY
is the key to RAD's mission of using platforms as opportunities to EDUCATE, INSPIRE, and ACTIVATE people to get involved in giving back: to donate, to volunteer, to share with friends, to blow up their social media!

THAT’s how we move the needle of change.

And THAT’s being RAD!


THE RAD CARPET

moments that ENGAGE

RAD partners Talent + Brands to use The Red Carpet, Hollywood’s golden platform,

- To STAND TOGETHER in advocating for charities.

- To associate GLAMOUR WITH GIVING.

- To inspire and activate fans towards SOCIAL GOOD.

- To infuse a HIGHER PURPOSE to fashion, entertainment, music, and sports events.

- To promote CULTURAL RELEVANCE through social responsibility.


RAD CONTENT

STORIES THAT INSPIRE

RAD creates Content — Social Media Campaigns, Branded Entertainment, Films, TV Shows, Podcasts

- That partners talent + brands in ADVOCACY for charities and causes that will benefit immensely from the information that is shared about them.

- RAD infuses content platforms and media with a higher purpose that demonstrates a SOCIAL CONSCIOUSNESS + POINT OF VIEW.

- RAD creates content that celebrates DIVERSITY, INCLUSIVITY and INDIVIDUALITY (these are the new standards for relevance and this is being RAD!)


RAD EVENTS

CURATIONS that CONNECT

RAD infuses events, festivals or conferences with purpose or partners talent + brands to create new experiences

- That are rooted in PURPOSE + INTEGRITY.

- That are AUTHENTIC in their philanthropic intention.

- RAD creates the program and messaging, designed to prioritize support for charity.

- This creates an emotional layer that deepens ENGAGEMENT + RELEVANCE.


RAD RETAIL

sales that DRIVE GROWTH

By using Products and their Retail Channels + Content Platforms

- To raise MONEY + AWARENESS for charities.

- RAD collaborates with talent + brands to create PRODUCTS WITH PURPOSE.

- RAD generates content rooted in SOCIAL RESPONSIBILITY.

- RAD engages consumers and shows them which brands are doing good for their WORLD + COMMUNITIES.

ADVOCACY IS CHIC. INTEGRITY IS THE NEW BLACK.

100% RAD!

100% of every donation RAD negotiates, secures and manages from brands goes directly to the benefitting non-profit. In addition to donations, RAD taps into its networks, insights and collective experiences to create custom collaborations that maximize impact and awareness for charities that live beyond the red carpet. Creative services fees are paid by the brands and never by the non-profits.